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Planned Giving
The Secrets of Growing Qualified Charitable Distributions
Marketing Study Now Available
In recent years, nonprofits have seen significant growth in qualified charitable distributions (QCDs) from individual retirement accounts (IRAs). Rising awareness and utilization of QCDs as a tax-efficient method for charitable giving have driven this increase.
QCDs allow individuals age 70½ and older to donate up to $105,000 per year directly from their IRAs to eligible charities without incurring income taxes on the distribution, making them an attractive way to make a charitable gift.
Crescendo's 2024 marketing study — The Secrets of Growing Qualified Charitable Distributions (PDF) — looks at responses to a survey of 304 nonprofit organizations that market QCDs and the factors that made their programs successful.
Year-end Giving
Did you know that 10% of all giving happens in the last three days of the year? A comprehensive, data-informed year-end fundraising plan is critical to help your organization reach its annual goals and make its greatest impact. Which marketing channels do 72% of donors prefer? How can you craft a wow-worthy year-end appeal? This free guide, “A Nonprofit’s Guide to Year-End Giving,” includes a comprehensive list of data-backed tools and steps to help you easily craft a successful end-of-year fundraising strategy.
