About Simone

Ending Youth Homelessness in America and promoting nonprofit workers is my passion. 


Drop Me A Line.


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Simone Joye, CEO is a visionary entrepreneur, media communications specialist, nonprofit strategist, and author. She is an expert panelist for the Forbes Nonprofit Council. 

She is the founder, and Board Chair, of the National Association of Nonprofit Professionals (NANPP); the Creator of The Nonprofit Store™ and Young People Matter™ (Est.2005).

Simone's 25+ year nonprofit career includes serving as the Executive Director of the Howard University Medical Alumni Association (HUMAA). CEO of a Boys & Girls Club and leading nonprofits in Atlanta, New York City, New Jersey, and Washington, D.C.
Her volunteer service includes serving as a Board member of the civil rights organization, the SCLC of Prince George's County, M.D.  

Simone states she has done "almost everything nonprofit," including creating the vision, finding facilities, painting walls, cultivating staff and volunteers, lunching with donors, building strong board leadership, and raising nearly $20 million in her 25+ year career. She loves branding and building awareness for worthy causes. 

In 2011, she ran for a seat in the Georgia Assembly to bring awareness to the plight of homeless, runaway, and exploited youth in Atlanta (it worked!). In 2017, she self-published, Starting and Building and Awesome Nonprofit for a New Generation

Simone also coordinates group travel excursions, under her LadyScape Travel and Ghana Travel Club services for those seeking "luxury travel" on a budget. Trips have included: Bermuda, Senegal, Ghana, St. Lucia, Mexico, and Paris.

Simone is a native New Yorker, who has also resided in Atlanta, New Jersey, and Maryland. She has a BA from Hunter College and is an avid reader and writer. In her free time, you can catch her writing a new article or book, Facetiming with her two college-age kids, winning at Spades, or enjoying watching her son play college basketball. 


Recognized Leader 
For her unwavering commitment and passion for helping others succeed,
Simone has received numerous awards and accolades, including the:


  • Humanitarian Award from the Southern Christian Leadership Conference (SCLC)

  • Norman Borlaug Humanitarian Award (MedAssets)

  • John A. Matthews Community Service  - Prince Hall Master Lodge No.99

  • Special Congressional Recognition from Congressman Hank Johnson and the US House of Representatives

  • Be Greater Award from the Atlanta Hawks and SunTrust 

  • Thomas C. Wilson Youth Services Award from the NAACP-DeKalb County

  • Woman of the Year by the Zeta Phi Beta Sorority

  • Who’s Who in Black Atlanta

  • Outstanding Print Journalist award from Hunter College

  • Scholarship awards: the New York Association of Black Journalists and the National Association of Black Journalists.


A few of my top favorite nonprofit marketing campaigns.

In Honor of Veterans Day, Morgan Stanley's Times Square Jumbotron Spotlights Jericho Project Veterans Initiative before 450,000 Daily Visitors throughout November

NEW YORK, Nov. 8, 2018 /PRNewswire-PRWeb/ -- Global financial services leader Morgan Stanley and Jericho Project, a New York City nonprofit, have joined forces to celebrate veterans and raise awareness of veterans homelessness among millions of people who will visit NYC's Times Square during the month of November.
Through their "Lights on Broadway" campaign, Morgan Stanley will feature veterans, who reside in Jericho's residences, on multiple digital jumbotrons/billboards at their corporate headquarters at 1585 Broadway (47th & 48th Street). The campaign will run daily throughout the month of November from 6 AM – 1 AM and is expected to be viewed by an average of 450,000 people passing daily through the popular tourist destination as well as on social media outlets. 

View Video

Tri-Net Campaign - #PeopleMatter

"Among my greatest accomplishments has been helping Atlanta's young people."